100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Spot where by hoteliers test in and we test out what is trending in resort promoting. I’m your host, Ryan Embree. Hi there anyone. And welcome to the 100th episode of the Suite Location. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we finally produced it to this episode. This is a extremely humbling encounter. You know, we began this podcast, this digital advertising and marketing podcast back again in 2018. It’s just so a lot aid from Travel Media Team and, my teammates above the years. I don’t forget the 1st episode when we have been attempting to make your mind up on the identify. We had, a couple various names. We landed on the Suite Spot and here we are at episode 100 4 several years afterwards, just some fast specifics before we get started out. And we surely are gonna share some written content currently, but this podcast is, streamed about SoundCloud, iTunes, Google Podcasts, Spotify. Now around this previous, again in 2021 and Stitcher as very well, we have obtained more than 50,000 plays and 600 followers from all those web-sites. So again, just so humbled and grateful for all of our listeners out there, wherever you are listening from. So currently with episode 100, this kind of a celebratory milestone, I figured what we do currently is maybe basically rely down some of my favorite and really the most performed and preferred tracks that we’ve experienced in excess of these earlier a hundred episodes. We lined a large amount of subjects when it will come to lodge electronic advertising. And it is amusing to listen again to some of the initially couple episodes. The topic matter in which we discuss about on the Suite Location is engineering is social media is popularity administration for, for resorts, and this engineering developed so rapidly. So exciting to go back again to individuals first few episodes, to see what we have been conversing about and, and how that actually bridges to right now and see how much points change. So let us begin the countdown, the amount a single. So we’re not gonna get the job done backwards. We’re gonna start out at amount 1 and perform our way down. Amount a person, really episode 84, how to market place your hotel’s breakfast options. And we did not anticipate for this episode to be so preferred, but it helps make sense, proper? A single of the things I know I have talked about on this podcast, a person of the issues that actually improved the most in the course of these, these last pair many years with the pandemic is how a hotel serves breakfast to his attendees. It is a staple. It is a little something that we’re all applied to as travelers coming to the home, viewing that breakfast buffet, looking at that waffle maker, in some cases that sizzling breakfast, that continental breakfast and how that is seriously altered, suitable? And certainly it started off with the pandemic of a overall health and protection challenge of striving to lessen shut contact among your friends and your staff members. But then it is sort of also in 2021, 2022 has grow to be a staffing problem, appropriate? A good deal of resorts continue to are having difficulties with this, and they are not in a position to personnel their breakfast space. They’re not equipped to preserve up with the guests that are coming in and out cleansing after them creating absolutely sure that the foodstuff is getting refreshed. So, you know, this episode, we took a deep dive into expressing not only how to market place your breakfast alternatives, but how to established the correct anticipations of what your breakfast offerings are at present, mainly because there is just such a massive spectrum there of wherever lodges are at. And some of that also is dependent on in which you’re found in the nation, ideal? We noticed some sections of the state, that had been a large amount slower getting again to estimate unquote normal and experienced restrictions at their lodges. So it was more durable for them to get back again to that breakfast that guest have appear to love. So if a traveler was traveling from a single area of the place to an additional spot, and they had been expecting this because all the inns in their spot have been back again to usual that could guide to concerns. So this was a excellent episode, tremendous, super popular, all over again, kind of a shock, but you know, when you actually sat down and consider about it, truly not that astonishing mainly because of the heritage of the final couple a long time, variety two was episode 94 and this, it truly speaks to what I talked about at the commencing of this episode, right? The evolution of things like social media technology, and how a lot that adjustments just months or, or yrs in excess of many years, this episode was all about Instagram reels for accommodations, ideal? So we pleasure ourselves at Travel Media Group at remaining at the forefront of hotel, digital promoting. We are the specialists. And one particular of the factors we appear for is new patterns, trends, and attributes, specifically when it will come to social media platforms, cuz that is what we do for accommodations. We husband or wife with them. We assistance build custom articles for inns on destinations like Twitter, Facebook, LinkedIn and Instagram, right? We know how well known Instagram is, particularly with the more youthful tourists, millennials and gen Z. And a person of the factors that Instagram experienced recently launched was Instagram reels. And this was a function that was truly pointed at TikTok, proper? And they have been hoping to possibly steal some of that industry share. These were these type of 30 to next clips that buyers could share on Instagram sort of like Tik Toks in order to both advertise factors on assets, promote facilities, breakfast options like we just talked about. So this was a new function that was just lately introduced from Instagram. And this episode was completely amazing. We introduced another person from our social solution team on as a guest speaker to kind of walk us through how to use and what some very best tactics are for Instagram reels. Selection three was episode 80, how to sector your hotel’s new renovations. Suitable? So a single of the items that we genuinely targeted on during the pandemic for resorts was definitely how to get more occupancy in a time wherever travel just was not going on, proper? Other than out of requirement. But some inns made the decision to go a wholly diverse route and shut down wholly to definitely do some new renovations, proper? To renovate that foyer or fully redo their rooms or features. And when we bought out of the pandemic, they, we experienced these almost brand name new hotels, renovated inns that we were being seeking on how to promote and current market. So we shared some seriously wonderful methods, strategies and ideal procedures on how you can share on social media, construct some enjoyment, converse to that and your critique responses, your status administration, simply because you’re only new for so long. I don’t forget that was 1 of the important phrases that we have been conversing about. New is new for just a brief volume of time. So you want to just take edge of it while you can. There’s really new renovations is some of the finest periods to get these 5 star evaluations and actually put your ideal foot forward out there with this sort of a huge, huge capital investment. We know, come about with renovation. Number 4 of our most common episodes at any time on the Suite Place. This was episode 86 arranging your hotel’s 2022 social media calendar aspect 1. So this was these a large episode that we basically had to do two pieces of it. And this is honestly one of my preferred episodes. We experienced Aislynn Roberts on and she’s one of our crew associates from shopper achievement. And she speaks to resorts on a day-to-day foundation making an attempt to uncover inspiration for them to find posts about activities, nearby tales, amenities, capture bookings by social media. So what we decided to do was get a calendar, the 2022 calendar. And we went as a result of each one time and started to fill out that calendar, give strategies for the summer, the spring, the wintertime and the tumble to help hoteliers fill that calendar out with just thrilling content. And once more, this was just one particular of my favourite episodes, really just acquiring creative and, and sharing with inns. Some truly, definitely distinctive methods to, to spur engagement on their social channels. Variety five was episode 83 advanced sentiment examination and reporting. Now this was with Jason Lee, our main technological know-how officer, almost certainly one of the most recognizable voices on this podcast. He’s been with me plenty of times. And the rationale is, is for the reason that just what this episode was all about. A new rollouts for Vacation Media Group, digital methods for inns. So Jason and his products and enhancement team were being tough at function. Were being in fact diving deeper into insights and information from visitor feedback. And this episode is all about that. Speaking about how we get that info from visitor evaluations and how we offer that information again to the hotelier to make smarter operational and capital determination. So this was a genuinely wonderful episode performing a hundred podcast episode could not have been finished with out the aid of my advertising crew and the aid of Travel Media Team and listeners like you. So I want to thank you, but we have also experienced some company exterior of the Travel Media Group group, join us, some genuinely big names in the marketplace. I recall we experienced a pair episodes of Yan Phitom from STR through the throes of the pandemic the place we talked to him about, you know, what was on the horizon. What was the STR facts expressing to us which could present clues? Because we had never ever been through something like that in the industry we’ve been by recessions prior to, but very little, nothing like we observed the earlier couple years, oh, we experienced hospitality influencer. Rupesh Patel on to converse about status management and how important that is for his inns and, and what he’s accomplishing ideal now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main players from lodge administration teams just sign up for us and, and give tips and methods on electronic marketing. And I’m so grateful we have so a lot of extra guests not ready to get to right now, but thankful for. So if you have not checked out some of individuals episodes, remember to do induce they’re quite, quite insightful. And via carrying out this a hundred episodes truly worth, we’ve also have some seriously unique once-a-year episodes that we do each and every one calendar year that I’ve seriously appear to really like and are some of my favorites. A single of them is with our VP of products and progress, Patrick O’Brien. He comes on just about every calendar year and we appear at the leading 5 sentiment tags for inns across the state. You know, we’ve talked about cleanliness, which was a huge tag and subject matter throughout the pandemic, definitely, and Patrick not only shares this knowledge with us, but he also shares strategies that you can respond to opinions as effectively as leverage this details for your social media marketing and internet websites. Yet another once-a-year episodes we do with is with our president Dana Sanger. We do a yr in critique at the stop of just about every year, just talking about the wonderful achievements that the Vacation Media Group crew have achieved and, and milestones and ambitions that they’ve hit as nicely as the value that we’re in a position to supply for our hotel partners. We have been in hospitality, as I have outlined right before for more than 40 a long time and, and have hotels that we do the job with throughout the country. So this is a truly awesome episode to form of replicate on all the items that we’ve completed to aid further more those people partnerships and provide on new and current relationships in the business. And then very last year in 2021, we had just one of, I would say the coolest sequence. And this was staying equipped to hear to you, our viewers, the listeners, the hotel listeners out there, and what they have been in a position to do is share their tales of what we identified as hospitality heroes. So we experienced a, a selection of episodes that we did in this series just to figure out some of people hoteliers that went above and beyond throughout what someone argued the hardest time for our business. And there were being just some wonderful, awesome stories. And it was just these an honor to share individuals about a channel on a forum like this. And with that, I am pretty psyched to announce that we are performing a next series, which is going to be named Hospitality Trailblazers, in which we are gonna choose some of the largest and loudest voices in the resort marketplace. And we’re gonna invite them on the Suite Place. We’re gonna talk and we’re gonna select their mind, inquire them what they assume about what’s what is on the horizon. What they think are some guidelines and tips. When it will come to electronic promoting for their management group, we are gonna have some really, definitely excellent guests and I am super stoked about it. So you’re listening to about it below. Initially additional details to occur about Hospitality Trailblazers. This is our second series that we’ve completed to type of actually amplify the voices of our industry. Since again, we, we, we’re this sort of a tight knit community, but all over again, as we wrap up today, I just wanna thank absolutely everyone. My Journey Media Team team, my marketing and advertising workforce for all the really hard get the job done that they’ve set into this, a hundred episodes is no effortless feat. I wanna thank you. The resort listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a assessment. We’d love to listen to your reviews and feedback about what we’re performing, ideas about what you’d like to listen to for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will communicate to you up coming time on the Suite Spot. To be a part of our loyalty system, be sure to subscribe and give us a 5 star examining on iTunes. Suite Location is created by Journey Media Team. Our editor is Brandon Bell with include artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your continue to be.