Red Roof Announces Collaboration With HotelKey at Brand Conference


COLORADO SPRINGS—Red Roof declared a collaboration with HotelKey on an sophisticated business hospitality platform that further more improves Crimson Roof’s cloud-based mostly technologies throughout its far more than 675 qualities nationwide. The system will improve efficiency, enhance functions, and greatly enhance the guest working experience through house management, central reservations, stock management, loyalty integration, and a abundant suite of other products. LODGING attended the Purple Roof’s 2022 Manufacturer Conference, wherever the partnership was produced. This year’s manufacturer meeting marks the kickoff for Crimson Roof’s 50th anniversary.

“The impression of this point out-of-the-art process for the two our franchisees and guests underscores our commitment to delivering the ideal knowledge and value in the lodging industry,” said George Limbert, Purple Roof president. “HotelKey’s technological innovation builds on our legacy plans providing the most helpful alternatives to support franchisees streamline operations and in the end advantage our guests.”

This partnership enables franchisees to take care of their houses from any device: desktop, tablet, or cell. To bolster details trade, HotelKey enhances integration with third-bash OTAs. The software program also integrates hotel operations, together with the front desk, accounts receivable, housekeeping and upkeep, position of sale, and inventory management.

“A important profit of HotelKey’s system is its consumer-pleasant, self-guided schooling technologies,” claimed Ted Hutchins, Crimson Roof chief facts officer. “This is a match changer for front desk professionals and will simplify onboarding and ongoing training.”

“HotelKey is committed to building state-of-the-art products for the hospitality market, and our partnership with Crimson Roof presents a robust upcoming-generation organization system to assist the brand’s franchise neighborhood,” mentioned Aditya Thyagarajan, co-founder and president at HotelKey. “Our collaboration with Purple Roof displays what they are acknowledged for: real relationships, actual success, which we are leveraging to eventually profit their franchisees and friends.”

Fareed Ahmad, co-founder and CEO at HotelKey included, “At HotelKey, because the inception, we have function-constructed our hospitality platform for the company chains. Our system is not only comprehensive of business-quality capabilities and functionality it also permits our company customers to create and compose new proprietary guest ordeals making use of our core system APIs. We’re really excited to welcome 675 Crimson Roof qualities to experience our platform and allow the Red Roof model to construct new encounters utilizing our main platform. Also, the partnership will also permit us to develop a hospitality-native loyalty technique, which will develop into a typical supplying for our current and potential customers.”

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