The Fall of the Traditional Dining Experience?

Penned by: Ricardo Tellez

The hospitality and, extra exclusively, the foods and beverage (F&B) field are two that live by the motto: “if it ain’t broke, really don’t resolve it.” As opposed to nearly every other business, the F&B industry prefers to adhere to custom regardless of the outstanding leaps in technologies designed in the previous a long time, several dining establishments have stuck to making use of pen and paper. However, in new many years there have been glimpses of a change in this mentality. Instead of uniformity and conformity, people today have started to look for new and one of a kind experiences. Furthermore, with the increase of social media platforms, celeb chefs have boomed, enabling them to unleash their creative imagination and curate dishes handful of could at any time desire of. Regrettably, the cafe venues themselves have seldom improved, as most venues consist of the very same system: 4 walls, tables and chairs.

Astonishingly, a solitary personal computer employed to occupy an complete home, but now it matches in the palm of our hand. In the course of that time, the evolution of restaurant venues has remained stagnant. Thankfully, there are a several businesses that have been experimenting with augmented reality (AR) and 3D modeling that goal to revolutionize the regular eating knowledge. These technologies can transcend the hole involving the factors we see on a display and what we see in serious lifestyle.

Each time a cafe implements AR, they enable buyers to encounter a new dimension as a result of their cellphone. The cafe group Vino Levantino partnered with the technologies firm Kabaq in an effort to modernize the classic static menu – allowing for consumers an unprecedented view of their dishes. Employing their smartphones, shoppers can load the cafe menu and see a record of dishes offered by the venue. Contrary to standard menus, prospects can pick any dish, and a 3D illustration of it will surface on their table, which they can see on their mobile phone display screen. This will allow the guest to visualize the dish from numerous angles in advance of they area an buy, with the potential to see its texture, presentation, and how each and every component is utilised in the dish. Not only is this technological application valuable for the consumer who gets to practical experience the cafe menu in a exceptional way, but it also provides rewards to the operator. A research executed by Kabaq uncovered that considering the fact that the implementation of AR in the menu, dessert income greater by 25 per cent. This proves that not only can technological innovations elevate a common eating expertise – they can also reward its adopters.

However this partnership among Kabaq and Vino Levantino showcased the electricity of AR for restaurant menus, its software does not require to be minimal to that sole aspect of the restaurant market. In simple fact, the corporation Le Petite Chef has developed an overall dining experience all over the use of AR and 3D modeling. Le Petite Chef is a two-hour eating expertise in which display screen projectors display a virtual movie on the tables. On arrival, consumers choose dishes from a established menu of at least four courses. Soon thereafter, the restaurant’s lights will dim, and the demonstrate will start out. The clients will witness a cartoon chef going for walks around their desk and interacting with digital things that he will use to get ready the customer’s chosen dish. As soon as the cartoon chef has finished the dish, the restaurant’s lights will brighten, and the genuine dish will be introduced to the table. Le Petite Chef has become a globally feeling, and this working experience can be located in over 30 international locations, in luxurious cruises and inns these kinds of as the Ritz Carlton in Los Angeles. This is a one-of-a-sort expertise that buyers are clamoring to witness, as a lot of locations are absolutely booked months in advance. Moreover, it can likely convey enticing revenue to its entrepreneurs as the Ritz Carlton spot charges $145 USD per man or woman.

Today’s buyers are fatigued of the regular restaurant expertise they want one thing new and fresh. Thankfully, social media platforms make it possible for dining places all all-around the world to get all over the world exposure. Nonetheless, the places to eat that can harness progressive know-how and employ it in their venues to create distinctive experiences will be the kinds that get the most notoriety and, possibly, income. Consequently, it is crucial that cafe homeowners and professionals look for methods to use these technologies to get current market share and prevent the possibility of getting to be obsolete.

This blog site publish obtained Next Spot in the Tumble 2022 HFTP/MS World wide Hospitality Enterprise Graduate University student Weblog Opposition presented by the HFTP Basis. Individuals are pupils taking part in the Learn of Science in World-wide Hospitality Enterprise, a partnership amongst the Conrad N. Hilton College of World-wide Hospitality Leadership at the College of Houston, the Faculty of Hotel and Tourism Management at Hong Kong Polytechnic University and EHL. The web site posts that received the prime scores will be posted on HFTP Connect via March 2023. Master extra at HFTP News.

Ricardo Tellez is is a pupil in the Learn of Science in World-wide Hospitality Company with a passion for the food stuff and beverage (F&B) market. He enjoys discovering about how eating places are evolving to entice modern-day-working day buyers and exploring tactics for cafe homeowners to increase profitability with new technologies alternatives. When achievable, he travels in the course of the entire world to go to and practical experience renowned cooks and popular culinary venues.


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