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Autumn promotional blitz for Ireland around the world

Autumn promotional blitz for Ireland around the world

Tuesday, Oct 04, 2022.

Autumn promotional blitz targets late-season holidaymakers for Ireland around the world

Autumn advertising blitz targets late-period holidaymakers for Eire all around the entire world

US$1 million marketing campaign in United States highlights Shannon Airport as gateway to Wild Atlantic Way – aspect of Tourism Ireland’s autumn promotions

Tourism Eire has introduced an intensive and qualified multi-media autumn marketing campaign, to strengthen late-period journey to Ireland from about the planet. The September to December time period normally yields as much as 30% of our yearly overseas tourism organization.

Just one of the highlights of Tourism Ireland’s autumn programme of activity is a new US1 million campaign in the United States, to encourage immediate flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to highlight Shannon as the gateway to the Wild Atlantic Way. The marketing campaign attributes an intensive and specific programme of each trade and buyer promotions.

Tourism Ireland is also rolling out a new €580,000 campaign to boost Donegal and Derry in the all-crucial Terrific Britain current market. The 9-week marketing campaign will achieve at least 6.8 million persons and features eye-catching electronic adverts in London’s Waterloo station, as effectively as at occupied roadside places in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two exclusive sites, a person awesome holiday”.

The autumn marketing campaign is also highlighting the many motives to arrive right here over the coming months – like festivals and functions like the Dublin Theatre Festival, Galway Global Oyster and Seafood Festival, Púca Pageant, Derry Halloween, Savour Kilkenny Food stuff Competition, Cork Jazz Competition, Wexford Pageant Opera and New Year’s Competition (NYF) Dublin.

Niall Gibbons, Chief Govt of Tourism Eire, reported: “Our autumn marketing campaign aims to just take advantage of late scheduling traits about the entire world, as there is still a lot of small business to enjoy for this calendar year. Many individuals are opting for shorter getaway breaks and we know that autumn is a definitely excellent option, with various environment-course festivals and situations happening listed here.

“Tourism Ireland’s publicity push carries on this autumn – targeting print, broadcast and online media all-around the globe with lots of optimistic tales about Eire. We will continue on to perform tricky to maximise the results of winter air and sea routes. In addition, Tourism Eire will have interaction with leading overseas tour operators and travel agents this autumn – at activities like IFTM Top Resa in Paris, TTG Travel Experience in Rimini and Environment Travel Market place in London, as perfectly as via our B2B workshops and sales missions – supplying an prospect for Irish tourism businesses to negotiate inclusion in their 2023 brochures and programmes.”

Tourism Ireland’s autumn marketing campaign is becoming rolled out in Great Britain, North The usa, Mainland Europe, Australia and emerging tourism marketplaces.

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